K2 | AD MONETIZATION & OFFER WALL EXCHANGE MANAGEMENT
WEB3 AD SUPPLY | DATA | DEMAND AGGREGATORS
What's DAT?
WHAT WE DO
Decentralized Ad Tech (DAT) offers a Web3 programmatic ad tech stack specifically crafted to drive growth for Web3 games and dApps, including TMA (Telegram Mini Apps). Our solutions enhance ad monetization and boost user acquisition, enabling accelerated expansion and success in the evolving Web3 ecosystem.
Seamlessly connecting Web2 and Web3 through integrated paid media solutions.
Supported by Animoca Brands & Animoca Ventures: 500+ portfolio projects to access critical mass of inventory, advertisers, and data points.
Our core team brings extensive expertise from leading Web2 programmatic advertising and ad tech companies, with backgrounds in both senior and operational roles across big tech and market-leading independents. Leveraging deep experience across the full ad tech and data stack, we consistently deliver proven value and measurable performance for our clients.
Our Solutions
K2 - DAT’s first key module focused on maximizing user traffic value for developers
Enables decentralized applications (dApps) and Telegram mini-apps the ability to manage traffic inventory to concurrently maximize ad monetization and optimize performance from user traffic exchanges.
K2 optimizes the best effective eCPM & fill rates for Web3 projects. Concurrently, developers can simplify and automate user traffic exchanges with standardized ad units measuring and optimizing performance for post-click engagement.
Features:
Centralized Access
To multiple aggregated Web2 and Web3 demand sources through a single integration
Inventory Management
Categorizing & managing ad inventory efficiently, enabling flexible pricing strategies
Automated Ad Sales
Streamline the ad buying, placement, and optimization process, eliminating manual intervention
Real-Time Bidding
Enabling multiple demand sources to compete for each ad impression, with bid aggregation - collecting and analyzing real-time bids from multiple sources
Dynamic Floor Pricing
Automatic adjustment of ad price floors based on real-time data
Pricing Optimization
Machine learning to analyze past performance data & market trends, dynamically adjusting prices to increase yield and fill rates
Enhanced Management
Powerful Data Aggregation & Modeling Capabilities, Real-time Monitoring & Refinement
AD Creatives:
IAB compliance, Offerwall Ad support & User Traffic Exchange
Yield Optimization
Advanced algorithms & data analytics that assess and select bids
Performance Optimization
For user exchange ads (with Offerwall), can optimize for post-click engagement and conversion goals
Benefits
Empower Web3 games and dApps to tap into the monetization engines that drive Web2 growth, maximizing revenue by aggregating diverse demand sources and optimizing each ad request/impression for the highest eCPM and fill rates.
Our solution streamlines, standardizes, automates and optimizes the user traffic exchange process, allowing projects to focus on their core business without the burden of technical operations and integrations.
Partnerships
To learn more about DAT, become a partner or request a demo, please contact us at [email protected] or follow us on our socials.
Ready to grow your Web3 project with powerful ad solutions?
Reach out to our team for tailored support, insights, and strategies to accelerate your dApp or game’s success.
Ad Slot Real-Time Rendering - K2 Services
This demo showcases K2 Services’ real-time ad rendering capabilities within the Web3 ecosystem, aimed at optimizing ad performance and enhancing user experience.