1. Code Example
The audience tag code for the DAT K2 platform is as follows:
<script src="https://dmp.datplatform.com/adx-tag-manager/container?id=xxxxxxxxxxxxxxxxxxxx&adx_custom=" async></script>This code can be extended with additional parameters to capture more detailed user information. Here is an example of the extended version:
<script src="https://dmp.datplatform.com/adx-tag-manager/container?id=xxxxxxxxxxxxxxxxxxxx&adx_custom=
wid:' + encodeURIComponent(datVariables.wid) + '~~~' +
'ug:' + encodeURIComponent(datVariables.ug) + '~~~' +
'sh:' + encodeURIComponent(datVariables.sh) + '~~~' +
'pnht:' + encodeURIComponent(datVariables.pnht) + '~~~' +
'pn:' + encodeURIComponent(datVariables.pn) + '~~~' +
'emht:' + encodeURIComponent(datVariables.emht) + '~~~' +
'em:' + encodeURIComponent(datVariables.em) + '~~~' +
'ct:' + encodeURIComponent(datVariables.ct) + '~~~' +
'bc:' + encodeURIComponent(datVariables.bc) + '~~~' +
'acd:' + encodeURIComponent(datVariables.acd) + '~~~'" async></script>2. Code Function and Benefits for Precision Marketing
Function:
The audience tag is designed to capture user data on your web properties, which can include corporate sites, landing pages, applications, or e-commerce sites. Advertisers’ technical teams need to inject relevant user data into the tag. This allows the DAT K2 platform to collect and process this data, which can then be used for audience segmentation and retargeting.
Benefits:
- Audience Segmentation: By capturing detailed user information, the platform can segment audiences into different groups based on their behaviors and attributes. This allows for highly targeted advertising campaigns.
- Retargeting: The captured audience data can be used for retargeting campaigns, where ads are shown to users who have previously interacted with your website or app. This increases the likelihood of conversion.
- Enhanced Personalization: With detailed user data, you can create more personalized ad experiences, leading to higher engagement and conversion rates.
- Improved Campaign Performance: By understanding user behavior and preferences, you can optimize your campaigns to deliver the right message to the right audience at the right time.
3. Deployment Instructions
Step-by-Step Deployment:
- Obtain the Audience Tag Code:
- Advertisers should obtain the audience tag code from the DAT K2 platform. This code will include a unique container ID.
- Deploy the Tag on Your Web Properties:
- Using Direct Script Injection:
- Add the audience tag code to the pages of your website or application where you want to capture user data. This is typically done by placing the script tag in the
<head>section of your HTML pages. - Replace the placeholders (e.g.,
datVariables.wid,datVariables.ug, etc.) with the actual user data from your system.
- Add the audience tag code to the pages of your website or application where you want to capture user data. This is typically done by placing the script tag in the
- Using Direct Script Injection:
4. Using Google Tag Manager (GTM):
If you are using Google Tag Manager (GTM) to manage your tags, we will also provide quick deployment solutions. For detailed instructions on deploying the tag via GTM, refer to the DAT K2 GTM Deployment Guide.